Ask before you tell.
A question turns attention into participation.
For campaigns and causes
Stop paying only for attention.
Turn a message into participation.
Reality Check helps voters answer, understand, and act—in about 60 seconds.
The difference
Ads create impressions. Reality Checks create participation.
FormatThe voter
AdvertisementWatches
PostcardSkims
Yard signRecognizes
Reality CheckAnswers. Learns. Acts.
Use reach media to get attention. Use Reality Check to make it count.
Why participation works
Participation makes the message personal.
Make the issue personal.
Start with their costs, family, community, or traditions.
Show the work.
Sources build trust—and survive a skeptical share.
End with action.
Share. Register. Make a plan. Keep learning.
The engagement loop
Curiosity → participation → meaning → action
- 1AskOpen with a question.
- 2ListenCapture what matters.
- 3ReflectMake the issue personal.
- 4ActivateOffer one next step.
The honest claim
Information is not activation.
No tool changes every mind. Reality Check earns active attention and ends with a specific choice.
Six field experiments found no overall behavioral effect from voter information alone.
See the research ↗A large field experiment found that vote-planning prompts increased turnout among contacted voters.
See the research ↗The point
Give voters a role in the message.
Let them answer. Let them see themselves. Give them a next step.
Talk about a Reality Check